Support Dogs required a database that enable our charity to more effectively communicate with itself. Ensuring that details and communications with beneficiaries, donors and volunteers were centrally so that we can provide the best possible service and develop the best possible relationships with each of them.

Our processes for recording and monitoring income and expenditure needed to be simplified and work more effectively for our charity, to enable us to grow and use our resources better.


Arkom created a tailored CMS system for Support Dogs based on Microsoft Dynamics CRM that included the following features:

  • Communication and collaboration tools :- Volunteers and donors being kept in contact with consistency
  • Ledger system to monitor money in/ money out :- Measure the cost and surplus of events, marketing, giving an accurate    overview to help management decisions to be made where revenue is coming from
  • Centralised database for all staff to access :- Continuity of communication
  • Cloud based system :- Staff can work from anywhere especially as Support Dogs is a growing national charity. Giving more flexibility not to have to travel to the office.


Improved internal communication, all staff have access to up to date information. Making quicker business decisions, improving service to Clients. Improved external communication, the customer facing teams are able to segment benefactors, sponsors and stake holders targeting email and other information more effectively.

All information held together in one place meaning much less admin. reducing costs means more donations to service delivery. Full monitoring of income, have better control and knowledge of income streams. Ability to upload financial info to their accounts system means no re-keying of their data.

The system allows management of all events, events can be planned and broken down into activities and assigned within the system. The system is powerful but simple to use, volunteers pick it up easily with minimal training, a lot of volunteers come and go regularly.

Support Dogs have increased revenue from regular donations by 36% simply by identifying who our best donors are. This was not possible before we had our CRM.

Danny Anderson - Support Dogs

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