Whirlow Hall Farm Trust needed a website that was both engaging for their customers and easy to navigate. Considering the wide variety of offerings at the farm, they had previously found it difficult to prioritise and organise content. From advertising upcoming Events, to encouraging Donations and inspiring people to visit; the farm had a lot they needed to achieve.
The visual look and feel had also fallen by the wayside and didn't really show the farm’s charm. We wanted to bring the website to life, to give a digital representation of what it felt like being at Whirlow.
Whirlow also wanted to bring their Farm Shop produce and offering online and provide local people with flexible delivery and collection options. They had an outdated Christmas Tree collection and Christmas pre-order system service which needed streamlining too.
We started by researching what Whirlow Hall Farm Trust meant to different audiences. Their customers ranged from senior teaching staff, to newlyweds looking for a wedding venue, so we needed to establish a clear user journey to categorise the key areas.
Their playful and interactive nature needed to be represented in the design so we included illustrative elements and bright photography to bring the farm to life digitally.
The online shop had to factor in the following:
- Flexible collection and delivery days that could be managed by staff on the fly
- Stock management tools
- Pre-order system that took deposits and managed collection slots available for key points in the year, such as Christmas
- Christmas Tree Collection/Delivery service which was different to the usual service provided by the farm
- Integration to their existing payment provider
The tone of voice is paramount in showing the personality behind Whirlow. Hand drawn, illustrative elements were created and paired with bold text and large images to give a strong sense of Whirlow's charm.
Transparency of information was key too; large opening times on the homepage and sticky left-hand navigation provides a constant reminder of all the different areas of the organisation. This encourages people to explore the website, discovering all the nooks and crannies - just like how they would explore the farm.
An online shop was created and Farm staff were given the ability to offer flexible collection and delivery options based on a customer's proximity to the shop. Bulk discount rates and pre-order breakpoints would enable Whirlow to maxmise the success of their current ways of working by making efficiencies and having online visibility for customers. Stock management and invoice production are key to the successful management of this new online venture.
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