An overview


Essence PR is a vibrant, creative full-service PR agency, based in Shoreditch, London. They specialise in the hair and beauty sector. In the fast-moving world of hair and beauty, Essence require the very best of communication tools to meet the needs of a demanding customer base.

The current system was based on a last generation platform which did not integrate with their email system and was hosted on an in-house server which has seen better days. Essence needed a better solution.


Essence looked at a range of solutions to meet their requirements. After researching the marketplace, they chose Dynamics 365 and asked us to handle the implementation. We followed the recommended SureStep process to ensure all of Essence’s requirements, both functional and data, were included in the final system.

We worked with the in-house project team at Essence to manage data migration and on-site training for all staff.


  • The Cloud-based solution, allows staff to access the system from any device when in or out of the office
  • Integration with locally installed Outlook which is fully integrated with Microsoft’s 365 platform
  • Future-proofed solution with updates and patch management provided by Microsoft
  • Ongoing help and support provided by the team here at Arkom.

Get in touch to find out more about this project and see how we can build something bespoke to your needs. We’ll suss out which solution’s best for you and happily show you similar examples of work we’ve done

Samantha Grocutt - Managing Director at Essence PR

We had very specific needs and Arkom were able to implement everything into the new database. It's made our workload smoother and easier.