All membership organisations have value to offer their members however it’s possible to enhance that using a member portal. Our web portal has content personalisation functions which gives members the ability to follow tags they’re interested in.
Content editors are able to categorise and ‘tag’ all the valuable content you offer. Whether that be events, online resources, articles or any content that you see of value. Members can then choose which type of content they’d like to see, so when they log into the portal, they only see the content they’re interested in.
If their interests change, they can simply change their preferences in the portal and the content that they see will change instantly. They can also specify which email marketing lists they’d like to be signed up to in the portal so that your email campaign lists are up to date.
Content personalisation is a great way of adding value to your membership as your members don’t have to go looking for the content they want, it’s presented to them as soon as they log in. This encourages member engagement and gives them a tailored experience.