The integration between CRM, website and portal allows for extensive amounts of data to be automatically collected in CRM. This data can then be collated into charts & graphs using the functions within CRM so that you can quickly analyse your events.
The data can be organised and displayed using simple filters, similar to that in Excel, which are linked to the chart or graph selected. The data and structure of the graphs & charts can be easily manipulated all in one screen without having to edit settings behind the scenes.
This gives you comprehensive visibility of who has booked on to your event as purchases are logged against the contacts in CRM. Quickly find out things such as:
- Who is attending your events – Members vs Non-Members
- Download delegate-specific needs such as dietary and access requirements for event organisers
- How much income your events are generating vs how much you are spending
- How many people booked vs attended your event
- The demographics of your event attendees (depending on the data you collect)