The Mailchimp platform allows you to create and send formatted emails from in-built templates or create your own templates while the integration keeps the Membership Database up to date.
All of your templates are stored in one place in Mailchimp ready to be used within a marketing campaign with the click of a button.
You can have various different types of mailing lists relevant to different areas of your organisation. Members can then select which mailing lists they want to sign up to in the portal which are relevant to their needs and interests. This is then automatically recorded in the CRM and they’re automatically added to the relevant mailing list in Mailchimp.
Mailchimp has built in GDPR functions including an unsubscribe button which we integrate with your CRM system so your members can unsubscribe if they wish, without any manual admin intervention. Members can manage their subscriptions in the web portal which will automatically add them to the mailing list in Mailchimp.
Opens, click throughs and unsubscribes are recorded in CRM, so you have full visibility without having to jump from different platforms