Keyword research is vital but isn't simple
In recent months we have had a number of similar conversations with a large amount of our clients
For the majority of you generating web enquiries through organic search engine results is a vital element of your website's performance. You have all the tools required to achieve this but it is often hard to know where to start and which words/phrases to target. With this in mind we have created a spreadsheet to help you identify suitable phrases. It can found in the download section of tech support http://care.arkom.co.uk/downloads.asp
If you need further help or want to discuss your ideas surrounding your SEO campaign, please get in touch.
Another regular conversation we have is based around social media marketing. Why to do it, what to focus on and how to go about it. We think this is a very interesting and lighthearted article about achieving success through social media marketing. http://www.seomoz.org/blog/build-your-social-media-embassies