Most people associate CRM with Companies rather than Charities and not-for-profit´s (NFP). The challenges now facing the Third Sector has made organisations take a more business-like approach to managing relationships with their stakeholders.
Third Sector organisations are now looking to CRM (Customer Relationship Management) best practice so they can:
- Improve internal communications so all staff can make quicker and better decisions
- Improve external communications to engage and retain sponsors, donors and volunteers
- Better understand who donates, how much they donate, when they donate and why they donate
- Work more efficiently by automating repetitive tasks and procedures