Most people associate CRM with Companies rather than Charities and not-for-profit´s (NFP). The challenges now facing the Third Sector has made organisations take a more business-like approach to managing relationships with their stakeholders.

Third Sector organisations are now looking to CRM (Customer Relationship Management) best practice so they can:

  • Improve internal communications so all staff can make quicker and better decisions
  • Improve external communications to engage and retain sponsors, donors and volunteers
  • Better understand who donates, how much they donate, when they donate and why they donate
  • Work more efficiently by automating repetitive tasks and procedures