Most people don't know it's illegal to buy replacement number plates online (because number plate suppliers need to see original documents). Jepson & Co Ltd came to us to find a solution to this; an online click and collect service for the general public, whilst supporting local businesses through their network of trade customers who supply the number plates.
A workshop enabled us to understand the inner workings of the product offering to identify the customer base more clearly so that a distinct brand could be created. This served as the foundation to determine the customer journey with emphasis on the number plate builder and previewer to make it as simple as possible from both a general public and trade customer point of view.
Jepson & Co Ltd have been able to offer significantly more customer value to both new and current trade customers. With over 200 click-and-collect locations added within the first few weeks of going live, the promise of growth is clear. They have also increased the transparency of the number plate industry by clarifying the line between legal and illegal plates to the general public which will hopefully have long term impacts on combatting motor crime.