Create a user-friendly professional association membership website to promote industry-focused events and resources with a members-only access portal to exclusive information. Integrations with Dynamics 365 CRM and Go Cardless to minimise duplication of information and space for human error. The CRM needed to be simple to use with all the bespoke features of this membership model.
Liaising closely with the website management team to establish the pros and cons of their current system and how it could be developed for a better customer journey, as well as increased efficiency internally.
The website is simpler to use, and members can easily book on to events - with payments automatically debited and managed online via Go Cardless. This will increase the user activity on the website which in turn will increase attendance at events and longevity of memberships.
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