Helen's Trust wanted their website to better reflect their services, market their fundraising efforts and encourage donations. We wanted to refresh the overall look and feel of the website, to make it mobile and tablet responsive, and bring it in line with GDPR.
Their other requirement was a CRM system which enabled impact measurement to have better transparency of information when it came to their donators, payments and grant applications.
We worked closely with the team, establishing key problems their users faced, both internally and externally.
It was crucial the website became more of a central hub of information, an on-brand presence they could drive all their traffic to. It needed to cater for a variety of audiences with different needs and requirements. We created easy-to-use headings consisting of "How can we help you?" and "How can you help us?" - clearly determining where the user needed to go, without overcomplicating the navigation.
We refreshed the overall look and feel and made the site mobile and tablet responsive.
A “How can we help you today?” Homepage section now signposts key areas of the website in a soft, helpful way for all types of visitor, whether it be a healthcare professional or a patient looking for support.
A stories section explains where their donations go to reinforce the wonderful work the charity does, which in turn encourages donations. Tagged categories on the “What’s On?” section allow events to be grouped, so users can quickly filter the broad range of fundraising efforts available. SEO tools are also built in to the whole site to maximise both these events, and efforts being found through organic searches.
They have a powerful CRM system which allows them to manage:
- Detailed client database
- Fundraising and Regular Payment
- Care Services
- Purchace Orders
- Grant Applications
- Money In Money Out