The Association of Chartered Physiotherapists in Cardiovascular Rehabilitation (ACPICR) is a professional network of the Chartered Society of Physiotherapists (CSP).
Whilst their old website was a valuable information hub to both Members and Non-Members, it felt outdated and didn't display the information in a coherant and easily digestible way. Their branding also felt disjointed and needed uplifting to give a more professional and cohesive experience.
A key gripe from committee members, was having to manage members across multiple excel spreadsheets. Keeping this up to date was time consuming and left lots of room for error.
We held a Branding Workshop and discovery session to get in to the nitty gritty behind who the organisation was. After core values and vision were established, we could then work on reflecting that on to their digital platform.
A clear design direction enabled us to display key call-to-actions in a way which made sense to the multiple types of users visiting the site.
Overall, the look and feel has massively improved and it is a much more engaging website to use. The professional and important nature of the information held on the website is now mirrored in how it is housed and displayed.
The member benefits are clearly shown to encourage people to join the organisation. The sign up process has also been streamlined in to managable chunks to make signing up a more pleasant process.
All member's are now held in the CMS, which makes managing and keeping information up to date a much easier process. Member's can also update their own information via the Member Login.