From Shaking to Swiping
Charities are reaching out to their customers and keeping up with the times. Laura Hannan, global head of charities at POWA: 93% of people in the UK have a smartphone and people would rather give up chocolate, alcohol and sex over broadband.*
It’s not all about shacking the bucket these days with the movement toward contactless donations such as Cancer Research’s contactless windows. Paul Clarke director of innovation at Cancer Research UK said: “We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows. Cancer Research UK does not receive any government funding for our vital research so rely on the generosity of the public.”*
Not only does this allow the general public to donate on an impulse and with ease, it allows you as a charity to connect and thank your customers through the use of interactive screens and also with the potiential to tie up with your CRM. Thereby allowing your charity to further communicate with donors on a regular basis.