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Web Design Portfolio

As a Hotel which has been operational under the ownership of Lyric Hotels Ltd for 7 years we are well aware of the preferred channels of communication which deliver the sales results we need. Our relationships with third party websites and booking agents were performing well, but we had no effective means of attracting guests and hotel users independently. Arkom were great at listening to our needs and producing a website that has met all of our objectives and harnesses the potential of the web to deliver what every successful hotel needs — bookings and enquiries.”

Mark Davies, Business Development Manager
Ringwood Hall Hotel

Bespoke website for Ringwood Hall Hotel

Ringwood Hall Hotel is one of Chesterfield’s most exclusive hotels, offering excellent conference and wedding facilities in addition to a 29 acre ground perfect for Outdoor Pursuits.

Requirement

Ringwood Hall Hotel had previously relied on partnerships with third party websites and booking agents to generate sales enquiries but now needed a site that attracted visitors to the hotel independently. The site needed to clearly reflect the hotels excellence for conference, weddings and outdoor pursuits. Due to the competitive nature of the hospitality industry Ringwood Hall Hotel needed a site that was well represented through search engines. In addition the site was also required to: -

Generate sales leads.
To heavily promote the under utilised outdoor pursuits and conference facilities.
To build a database of corporate and domestic clients for the purpose of e-marketing.

Solution

Arkom developed a site with a contemporary feel and superior performance to positively represent the hotel on the internet. The site has several distinct areas which all offer comprehensive information on that particular service - for example conference facilities, calendar of events or restaurant and private dining. Where applicable brochures, menus and price lists can be downloaded directly from the site.

With this site Arkom have provided Ringwood Hall Hotel with a very flexible template through which they can promote the current offerings, packages and availability to site users. Representation through Search Engines has been given careful consideration. The original site was built with integral optimised key terms to ensure the hotel is listed in response to any related search terms for the Derbyshire and South Yorkshire areas.

In addition, the hotel’s Business Development Manager, Mark Davies has also attended Arkom’s half-day course, ‘Search Engines Uncovered’ which has given Mark the techniques necessary to ensure his site remains well promoted through all the major Search Engines in the future.

Benefits