Mascot Management

Mascot Management provide specialist Project, Construction and Cost Management services to organisations involved at any level in the procurement of construction work.

Requirement:

Mascot Management needed a site that reflected the stature of their organisation, their experience and their capabilities. As a company able to deliver a wide range of construction based services they needed a site that could pull all these distinct services together under one identity. With this service portfolio Mascot needed a simple to use and easy to understand site, one which broke up the information into intuitive sections.

As with all websites, Mascot were keen to generate as much traffic as possible to this new site to aid their sales and marketing plan.

As Mascot operate throughout the North and the Midlands they needed the site to communicate to their potential client base across this large geographical footprint — a sales and promotion team covering the same area would simply not be cost effective.

Solution:

Arkom worked alongside Mascot to develop a comprehensive site which covered all areas of their service portfolio. As there was such a lot of information to include, Arkom developed a navigation template which identified several different headings, the different sub sections could then laterally cascade down from these distinct areas.

Alongside the definitions of the different services Mascot provide, Arkom linked relevant industry case studies, therefore site users benefited from an overview of the specific service and could also take a look at practical applications of that service. Similarly the case studies linked back to the appropriate service page.

The site was developed with a stylish design, one that clearly indicated from the home page onwards the nature of the business. As with all of Arkom’s websites, Mascot Management's was built around a Content Management System, enabling Mascot to update and modify their copy independently, drastically reducing ongoing web development costs.

The site was built with embedded search engine terms and in addition the administrator at Mascot was given guidelines on how to ensure their site continued to feature prominently on Search Engines into the future.

Benefits:

• Content Management System is simple to use, easy to update.
• Bespoke design of site helps users readily comprehend the nature of the business.
• Clear Search Engine Guidelines issued to maintain a high profile of Mascot Management site across all Search Engines.
• Simple to follow navigation assists site users in finding specific information on the site.
• Case studies linked to services helps enhance the web users’ experience and generate sales.