Haslers Chartered Accountants

Haslers is a top 40 UK firm of chartered accountants based in London. They have over 58 years experience in providing accountancy, taxation and business advisory services to the SME sector.

Requirement:

• Ability to update website content quickly and easily with no extra costs and minimum administration.
• Increased volume of business enquiries and sales through a new marketing database of registered users
• Heightened brand awareness through value-added web services
• Maximise search engine presence to increase website traffic leading to more sales

Solution:

Arkom brought the brand image of Haslers up to date with a modern-looking site incorporating a more user-friendly navigation — the sheer volume of site content meant it was imperative for information to be found easily. By improving the accessibility and usability, the new site was also able to convert more web traffic to enquiries — essentially leading to more business for Haslers.

In a bid to encourage daily site usage for Haslers’ clients, Arkom developed a totally bespoke ‘Virtual PA’ function which enables registered users to construct their own calendars. Information such as key business/personal dates and also any events/seminars can be stored - with the ability to incorporate valuable email reminders. This built-in function would help to increase Haslers’ brand awareness by bringing regular traffic to the site — making users more likely to use Haslers as a first point of contact.

Registered users of the site would also be equipped with beneficial industry information and resources — these users would in turn provide Haslers with a valuable marketing database of potential clients.

As with all of Arkom’s websites, www.haslers.com was built around a Custom Content Management System allowing the client to keep their site content up to date, with measures in place to ensure all new copy follows the same style as the rest of the site.

Basic Search Engine Optimisation techniques are also employed to boost the sites standing in major search engines. In addition Arkom also passed on tips to ensure future copy is also viewed favourably by search engines.