Crows Nest Caravan Park

Privately owned, Crow’s Nest is a family run caravan park. This Rose Award winning park is situated on the Yorkshire Coast between Scarborough and Filey.

Requirement:

• A brand new website.
• Online booking and payment facility.
• To collect customer details for future marketing campaigns.
• For Crow’s Nest staff to update the website themselves.
• Promote the park and its facilities through the major search engines.

Solution:

Arkom worked with Crow’s Nest to build a brand new caravan park website. The website needed to be easy to navigate and easy for the thousands of people who would click on the site to use. It was important that the site conveyed the strong family run ethos of the company, through its strong online branding and the site’s content.

Most importantly, Crow’s Nest required a site that included an online booking facility to save time and reduce administration costs. This meant that existing customers could check and book their favourite times but also potential new customers could do the same — something which Crow’s Nest was keen to promote.

It was important that Crow’s Nest could update their website themselves, with all staff able to modify text and insert images with unlimited usage and no further costs incurred.
Crow’s Nest were able to announce changes and special offers on their website as they happen, especially important during a busy holiday season.

Benefits:

• 350 online bookings in summer 2007.
• Over 350 new enquiries received in the first season.
• Over 375 unique customer details captured in 6 months.
• Over 27,000 visitors to the site in summer 2007.
• Huge increase in new customers.
• Customers can check availability and book online with credit card.
• High quality web design promotes professional image of caravan site.
• Fast to load and easy to navigate.
• Allows the capture of customer details for online marketing.
• Promotes the caravan park and its facilities in search engines.
• Website quickly and easily updated at no extra cost.