Web Design Portfolio
We chose to work with Arkom because we believed they offered the best skills to meet our brief as they brought together comprehensive web programming skills with an experienced design team. We also thought we would be able to work well with the team - and indeed we could. We put together what we believed to be a very comprehensive brief, but Arkom actually took these guidelines and enhanced them. As a result we have ended up with a site which surpasses our initial objectives and is proving to be a great corporate asset.
Philip Cullen, Group Marketing Manager
600 Group
Website Design for 600 Group
600 Group is one of the world’s leading names in the manufacture and distribution of state of the art machine tools and ancillary products.
Requirements
As the largest tool machine PLC quoted on the London Stock Market, 600 Group wanted a site which reflected their impressive credentials, which their existing site did not do justice to.
As their products appealed to a wide and varied range of clients, 600 Group were also keen to develop product specific sites, which would serve as the first point of contact for brand specific enquiries. In addition they wanted to invest in a comprehensive site which would enhance the company’s organisational processes and ensure this site was well used by driving more traffic to it.
Solution
The 600 Group website relied on the composite effect of several web based techniques in order to support the overall goal of increasing web traffic and sales enquiries by 250%.
The new site was built alongside a new search engine strategy, which ensures that the new site is picked up by all major search engines. As with all of Arkom’s websites, www.600group.com was built around a sophisticated Content Management System which enables the company to update the content independently. Administrators of the Content Management System were given full training and also tips on ensuring new copy is picked up by search engines.
The introduction of more sophisticated search engine techniques was accompanied by an increase in other e-marketing techniques to ensure the site was well promoted. Arkom suggested putting the measurable target of increasing web traffic and sales enquiries by 250%, which gives 600 Group the opportunity to evaluate the success of the site through website performance reports and review meetings with the Arkom Customer Care team.
Benefits
- Content Management System is simple to use, easy to update.
- www.600group.com will serve as the hub of the companies suite of websites, linking into specific product related micro-sites, and pulling all sites together under one cohesive brand identity.
- Clear search engine guidelines issued to maintain a high profile of all 600 Group site across all search engines.
- Improved design, accessibility and usability presents a more appropriate image of the company.
- The setting of a measurable target enables 600 Group to effectively evaluate the site’s success.
- Effective e-marketing strategy ensures site is well promoted and
enhances profile of the company.
