More focused marketing with a microsite

Microsites are small, self contained websites. They are often attached to a main or parent website. They have their own navigation and work independently from the main website.

When people visit a microsite from your main website, it is usual for your microsite to open in a new browser window on top of your main website. When the user closes the browser for your microsite, they return to your main website. This helps people have an individual experience of you’re your microsite while keeping people on your website.

Why have a microsite?

Microsites are great if you want to promote a particular issue, product or service. Sometimes things can get lost in long list. Microsites allow you to guide visitor around several pages of features and benefits in a closely controlled way.

You can publish the web address for the microsite separately so people can bypass your main site altogether, (e.g. www.mycompany.co.uk/recuitment)

If you are in a in a competitive industry and have a lot of competitors selling the same product / service a microsite is a great SEO tool as it focuses completely on one keyphrase or group or product specific keyphrases making it more likely for you to rank high with the search engines.

How closely linked can my microsite be to my main website?

Another advantage of a microsite is that you have a lot of flexibility in the way it is tied to your main website;
Branding: Your microsite can be tied very closely to your main site by carrying the same branding. The microsite can be used to promote the specific branding of the product of service you offer.

Website address: You can tie the microsite to your main website address like the BBC (www.bbc.co.uk/sport) or the microsite can have its own URL and individual search engine ranking (e.g. www.productbrandname.co.uk)

How can Arkom help?

We will create a fully custom microsite to promote a specific product, service or issue. It will be as closely or loosely tied to your main website as you need.