Search Engine Optimisation Sheffield

Custom Content Management System (CMS)

A Content Management System (CMS) is a special set of software tools that allows you to change the words and pictures (content) of your website yourself without needing to go back to your web company each time.

Why is a CMS important?

You can update your website quickly by editing a simple form in a couple of minutes; you can do this as often as you want saving time and money.

Search engines favor websites that are updated regularly. A CMS allows you to update your website as often as you want, which means the web pages of a CMS website will more likely rank higher that those without a CMS.

What is a Custom Content Management System?

A Custom Content Management System is the next step up. It is a Content Management System that has the following additional benefits:

It is easier to use than a standard Content Management System because it has only the features you need to manage your website, rather than a whole load of extra buttons that come ‘as standard’ which means that you are more likely to update your website regularly rather than give up because you can’t remember how to use it.

It’s more flexible than a standard CMS or a modified-for-you standard CMS since it has been created just for your website and can there for be changed as your needs and requirements change. A standard CMS does what it does, a modified-for-you CMS is too complicated to be described as flexible.

It really does separate the design of your website from the content. Assuming your website has been designed by a graphic designer to ensure the right brand messages (See the Branding information sheet) are being conveyed to website visitors, a CCMS prevents you from changing design aspects of your website which means that your brand image is more consistent across the whole site.

How can Arkom help?

We have been developing Custom websites will an integrated Custom Content Management Systems since 2000. Sine then we have made it even simpler to use and included a full set of easy to use search engine tools so you can save even more money by optimising web pages yourself!