branding design and corporate design in sheffield

Branding is the visual representation of your company. When people ‘see’ your branding they see your company and everything it stands for.

Your branding is your promise to your customers and your company values made visible.

Why is branding so important?

People will make judgments about what your company does, its aftercare service, quality of products, your honesty, how ease you are to deal with. They will make these judgments no mater how little or what information they have to hand, it is an intuitive response; people need to quickly know what they are dealing with so they can make decisions.

More things are experienced most often though sight — a picture paints a thousand words. A picture in this case is: what does your van look like? Your logo? Your flyer? The location of your office? Your website?

Every time someone experiences your company visually, you communicate to them what you stand for and ultimately what they think you will do for them and how well you will do it.

Branding and your website

Most new business is generated though the internet these days. The first contact potential customers will most likely be your website. You have just a few seconds to make the right first impression to a potential new customer.

Potential customers will be asking and answering these questions based on what they see: Am I in the right place? Can these people provide me with what I want? Do I trust them? Are they experienced? Are they easy to deal with? Will they respond quickly and accurately to my requests?

These questions will be asked, answered, re-asked, re-answered until they click off or pick up the phone to talk to you.

How do I get my branding right?

Your logo, imagery and company colours should say who you are and what you do. You should use your branding in a consistent way across everything — website, office, flyers, business cards, letterheads and company vehicles.

How can Arkom help?

We have specialist graphic designers who will work with you to create a brand image for your company.

We are also able to take your existing branding bring it up-to-date to communicate different messages to your target audience without loosing sign of your core values — evolution not revolution.