Stainless UK are a specialist manufacturer of stainless steel reinforcement anchors, tie bars, grip bars and fabricated products for the civil engineering and geotechnical industry.

Operating for over 15 years stainless UK had a website which had become outdated and not particularly user friendly. As a global organisation operating successfully on an international level, Stainless UK needed a website that reflected their industry expertise and excellence.

Arkom were chosen primarily because of their credentials and expertise but also because they are based in South Yorkshire, close to Stainless UK.

Requirement:

• A site that would represent the company globally
• Offer confidence in the Stainless UK brand
• Demonstrate the full product range
• Demonstrate the experience and knowledge of Stainless UK
• Collate data to facilitate implementation of e-marketing campaigns
• A custom built Content Management System

Solution:

Having worked for engineering companies before Arkom were able to create a design that would look sophisticated and modern, demonstrating expertise without alienating the visitor to the site. In fact the design itself would enhance the user’s experience.

To facilitate the use of e-mail marketing campaigns, data capture facilities are a key feature of the website. Visitors simply sign up to get regular newsletters and news updates.

Integral to the site is a Custom Content Management System. Built specifically to the specification required by Stainless UK it allows the company to update the website regularly without having to work with a third party.

Benefits:

• Clear, well thought out web design enhances the users experience
• Data capture facilities enable Stainless UK to use this information for future e-marketing campaigns
• A Custom Content Management System means Stainless UK can update regularly, as required.

What Stainless UK Say About Us

Working with Arkom was a pain free experience. They listened to the brief and grasped quickly what we were trying to achieve. They not only looked at what we wanted today but understood that the website is integral to our long term marketing strategy. We are getting some great customer feedback about the website saying how clear and easy to navigate it is.Most importantly we are also generating enquiries which means it is acting as an interactive marketing tool, allowing us to reach people in an international market place.”

Tony Rice — General Manager
Stainless UK