Roy Hatfield Rotherham, Website Design Case Study
Website Design & Build for Roy Hatfield Limited
Roy Hatfield Ltd has been providing cost effective and environmentally friendly ways of recycling bulk waste produced in industry since 1972.
The rapidly growing company processes around 220,000 tonnes of industrial waste per year from its fully licensed 6 acre site in Rotherham, South Yorkshire.
As well as processing a whole range of Gypsum waste types Roy Hatfield Ltd can also handle Silica and Iron Rich waste products and is one of the biggest names in Concrete Colouring Products.
Requirement:
With demand for a corporate recycling service at an all time high the website needed to be comprehensive and reflect the company's constantly evolving portfolio.
It also needed to be easily found through search engines.
Solution:
The site is built around a sophisticated Content Management System (CMS), enabling Roy Hatfield Ltd to independently update their site, adding new products and prices without delay.
An easy link allows clients to contact the company simply on line to see what waste can be disposed of and at what cost.
An easily identifiable navigation list is prominently placed down the left hand of the page so that users can link directly to the product area they want from anywhere within the site.
The ever changing face of the company is kept updated through the latest news column on the right hand of the page.
Intelligent Recycling represents only one part of the Roy Hatfield Business. They are also one of the biggest names in Concrete Colouring Products. Arkom also created a site for that specialist area of the business, which runs in tandem with the Recycling site.
Integral to the site are powerful Search Engine Optimisation techniques, which ensure the Roy Hatfield site features prominently in the results of any relevant website search.
Benefits:
- Sophisticated CMS system puts Roy Hatfield in control of their ever-expanding site content.
- Search engine optimisation
- Ongoing technical support
- Links to other areas of the company
- Simple, easy to use navigation
- An overwhelming boost in sales due to the new website
What Roy Hatfield Limited Say About Us
As the demands of our business are always changing we needed something that could easily adapt to the new and emerging technologies we have at our disposal. Arkom provided us with the solution in the form of a great looking site that has the flexibility to be independently updated internally. Clients have responded exceptionally well to our new site and, in addition, we are receiving 5 new sales enquiries a day as a direct result of the website."
Mark Hatfield, Operations Manager
Roy Hatfield Limited