MEL Chemicals is a global producer and supplier of inorganic chemicals specialising in zirconium based chemicals.

"After our initial enquiry we were delighted at how quickly arkom got back to us. They took thorough responsibility for the website whilst it was in production, ensuring the project was kept on track."

Requirements:

Keen to better represent their position as a world leader, MEL chemicals were looking for an aesthically pleasing website they could keep up to date themselves. This was challenging as they had a vast and diverse range of information with several potential contributors of content. They also required control over information availability, and the ability to shield staff email addresses from the high volumes of spam they were receiving.

Solution:

Our creative efforts drew inspiration from the Luxfer site (their parent company), crafting a professional, forward looking and corporate design that showcased MEL Chemicals as a world leader in zirconium chemicals.

After in-depth discussions on content management with the client, we developed a dynamic administrator user system. This allowed them to allocate different team members to administer certain sections of the website. We then explored and proposed several different methods of displaying technical data, before settling on the simplest and most flexible solution.

All enquiries were centralised, and are now sent via a CAPTCHA protected contact form, and the team worked meticulously to ensure that the information was collected and presented correctly. This enabled MEL to direct enquiries better and the CAPTCHA system protects their addresses from spam emails.

To enable control over their content, we allowed them to restrict access to downloads on their website via an option in their CMS. If selected, this requires visitors to register before downloading.

The final step was to provide a reliable hosting platform on which the new site would operate. This gave them access to cutting-edge web analytics, for which extensive training was provided in addition to content management training with the inbuilt search engine tools. This quickly proved to be a winning combination...

Key Outcomes:

"We really appreciate the layout of our new contact form, which lets us determine the nature of the enquiry much quicker using the extra information provided”.

Mel have effectively doubled their enquiries, resulting in 3-4 quality leads per week in addition to another 3 leads per week from download activation requests, which has also reduced staff administration overheads.

The website continues to advance as an effective online advertising medium, ranking well largely due to the collaborative effort of their staff, each adding their own area of expertise:

• First page rankings on Google (global) for major keyphrases including: paper coatings, tin oxide, isolux, zirconium oxides, lithium zirconates and reactive chemicals*
• Second page of Google (global) for keyword "zirconium"

* Source: Google.com August 2009

What Mel Chemicals Say About Us

"Since going live we have noticed an increase in enquiries. We are now getting 3-4 quality leads per week, which is at least double what we getting before. Arkom have continued to provide us with great customer care, they know what they are talking about when it comes to internet based solutions."

Liz Hogan
Mel Chemicals