Downs Surgical is a UK based manufacturer and supplier of surgical instruments.

"Arkom excelled in taking a complex process and providing a simple but innovative solution - allowing us to communicate with our global network of distributors using the website"

Requirements:

Downs Surgical came to us explaining that their website was too complicated, which affected visitor usage and the take-up of their online services. Aesthetically, the web site's appearance did not accurately reflect their polished company image, and they lacked the ability to edit content.

Statistics Snapshot: 22/1/09 - 10/2/09: 13 visitors a day.

Solution:

Arkom reduced complexity to increase the take-up of online services provided by the website and improved the navigation which made it easier to find products. Our team of designers created a fresher more aesthetically-pleasing visual identity, giving the website the professional image it deserved.

It was unusual to see a website with low volumes of traffic despite having a strong online presence. Our team of programmers built a new site from the ground up, optimised with 'search engine friendly' architecture.

The new site placed Downs Surgical firmly in control of their content using the Content Management System. To help them make the most of this arkom provided extensive training, allowing the staff at downs to populate the site with rich, optimised content.

Key Outcomes for Downs Surgical:

In short we have increased the number of enquiries coming from the website and the site is now updated more frequently.

The site is an information hub, our users now favour the site over spreadsheets and charts resulting in:

• 14 x more visitors (around 180 per day).
• 54 x more pageviews (around 850 per day)

Visitors to our website stay much longer: an average of 5:30 minutes (per session); the old site was holding visitors for only 8 seconds!

• 5000% more usage of the website

The information on the site is now accessible to a wider global audience. The website is now attracting more visitors from search engines who entered keyphrases relating to our products, these have a high conversion rate to new customers:

• 50 referrals a month for product related keyphrases

We understand how important our website is as a branding tool or reference to our company, it keeps visitors up to date, as well as being a fantastic sales tool that we can refer people to. This is shown through search engine traffic:

• 164 referrals a month

coming from searches for variants on downs surgical name

What Downs Surgical Say About Us

“We have an excellent working relationship with Arkom; they were very quick to understand our complex requirements, they are friendly and also knowledgeable which creates an efficient and effective service. Arkom went beyond our website and got under the skin of our business, they highlighted a few problems with our product range, and we have since re-structured areas of our business. This has enabled us to focus on our core strengths".

Gemma Thornton
Downs Surgical