Email Marketing

Once your website is up and running and your SEO is working well and you want to step your marketing up to the next level then Email marketing might be the answer.

Why is email marketing effective?

Your website, no matter how good your SEO is, depends on people actively searching for you, your products and services. Email marketing is proactive, we go searching for them.

Sending out regular email shots with useful information, product updates, case studies and success stories get your name and what you do in front of people who buy what you sell. Even if they delete the email without reading it, the drip-drip effect is the same: they will be more likely to think of you when they are looking to make a purchase.

The best email marketing campaigns have the following things in common

Your list of subscribers are opt-in (they chose to be on your list) and contain people that are likely to buy from you e.g. existing customers and people who have bought from you in the past, people that have never bought from you but are open to doing so.

Your e-shot should contain things that will genuinely be of interest to the recipients — some people will open and read your e-communication!

Easy to use and comprehensive reports give you feedback on any tweaks you have made to your campaign how effective they have been. If you can see data in real time, get your telemarketing person to give them a call an hour after they open your e-shot!

How to avoid the pitfalls

Spam emails are reaching epidemic proportions on the internet, so internet service providers are tightening up on offenders; this unfortunately is also catching far too many legitimate email shots. Your email marketing system and associated servers need to be compliant with the very latest anti-spam standards.

Beware of suspiciously cheap system email marketing software and services and do not be tempted to use outlook, you run the risk of turning off your recipients and the whole thing backfiring on you.
Using a professionally developed email template will ensure your messages are communicated to your recipients and they will be displayed correctly in their mail clients.

Make sure you have a list management strategy in place so you don’t have to manage the list manually and that people that have un-subscribed DO NOT receive any more mailers.

How can Arkom help?

Our email marketing service maximises delivery rates with the latest anti-spam technology and increases click-through rates with professional designed email templates that can be used over and over again.